MTV Launches New STI Testing Campaign
Welcome back and thanks for joining me for another day in my life. It is hump day and I hope you are having a great week so far.
I had a horrible time getting any sleep last night and as a result ended up having to cancel most of my schedule for today. I was just not functional after so little sleep and ended up sleeping most of the day.
I spoke with a good friend who lives near me and had his apartment robbed while he was at work. I am just grateful he was at work and not home since they broke the door down and had cut the telephone lines so the security system would not work. I am still waiting on his latest email for more details.
Gary had a doctor's appointment today. His counts came back the best they have ever been but he did get some disturbing news. Gary found out he is probably diabetic which will require some huge changes on his part. And Gary does not like change he can not control. So it will be interesting to see what happens the next few weeks. Stay tuned for more details.
So let me get into today's topic. Finally television and media are coming together to help prevent new cases of HIV and AIDS in our young people.
MTV, Kaiser Family Foundation and Planned Parenthood of America, along with other partners, launched their GYT: “Get Yourself Tested” campaign April 2. The goal is to raise awareness around the growing epidemic of sexually transmitted infections (STIs) among the MTV generation—those younger than 25.
A part of MTV’s It’s Your Sex Life partnership with Kaiser, the GYT campaign will star celebrities and singers such as Flo Rida, The All-American Rejects, Asher Roth, N.E.R.D., Santigold, Perez Hilton, Big Boi, Keri Hilson, Kid Sister and Joy Bryant. In addition, Facebook, public service announcements, an interactive website and MTV programs and films such as Pedro will encourage young people to get tested.
“The only way to know the status of your sexual health is to get tested. There’s no way around that fact,” said Stephen Friedman, general manager of MTV, in a statement. “This generation has the opportunity to redefine the conversation surrounding [STIs] and to break down stigmas. We hope this campaign will help arm our audience with the information and the ability to make GYT part of everyday life.”
The Centers for Disease Control and Prevention estimates that young people ages 13 to 24 account for almost 10 million STI cases each year in the United States. Young people also make up almost 13 percent of those who are newly diagnosed with HIV nationwide.
I am just glad companies are finally standing up and doing this. What are your thoughts? Drop me a line and let me know.
Wishing you health, hope and happiness.
Big bear hug,