November 28, 2008

November 28, 2008
Black Friday

Every retailer in the country has been waiting for Black Friday. For those of you who have never heard the term, Black Friday is considered the first official holiday shopping day on which most companies base a majority of their yearly sales and profits.

Like a lot of you, I spent the day out shopping while Gary had to work. I have some final items to get for our Teddy Bear Touchdown. Unfortunately like most organizations, our donations are way down this year. So after speaking with family and friends instead of giving presents this year; I am sending cards letting them know they adopted a child or children with HIV and AIDS at our Teddy Bear Touchdown.

But back to the retail season forecast and predictions. They have predicted sales to be down up to 30 percent his year because of the economy. So advertising agencies and retailers are launching additional strategies to get your dollars.

In fact the following video clips shows clever ways to bait people for black Friday 2008 and beyond:

Unfortunately, my town of Jacksonville was recently mentioned for having the most foreclosures on homes. So I know our local retailers must be worried about sales this year and even next.

One thing I try to remind people is that what is truly important about the holidays is spending it with people you love. Commercialism has made some of us think it is all about the gifts instead of what we will remember for the rest of our lives. For me, the holidays are built around special memories of being with family, friends and at times someone with whom I share my life.

I try to savor every moment which is one of the gifts having HIV and AIDS have taught me. So often we are so busy looking ahead instead of enjoying what is in front of us. Just remember to be in the moment and truly live your life instead of just going through the motions.

Well we have made it to the end of another work week. I know a lot of you are traveling back home this Sunday and I wish you a safe trip. Drop me an email and let me know how your Thanksgiving plans worked out.

Wishing you health, hope and happiness.

Big bear hug,

Daddy Dab