October 24, 2013

October 24, 2013

When Is It Time to Stop Blogging?

Welcome to another day in my life. Today is Thursday and I hope you are having a beary safe and great week so far. It is another busy week for Dab the AIDS Bear and me.

I have been blogging for years and I know several friends who also blog. But when do you know it is time to stop blogging?

In a fast growing web-centric world, more and more people are blogging, whether for business or pleasure. There are blogs about business, blogs about recipes and blogs about home projects. There are even blogs about blogging.

Blogging is not for the faint hearted. It often means getting up early or staying up late. The blogger has to deal with writers block, building a list of subscribers and persisting when it feels like you are not going anywhere. Motivation often goes on a holiday.

Sometimes it seems the only good thing about blogging is the coffee you sip while youíre word wrangling.

But what about when you canít blog anymore? How do you know when itís time to quit? Are there ways to tell when the writingís on the wall?

To help answer those questions, here is a list of reasons for why it would make sense to shut a site down. If you want to know if you should quit blogging, this is what to look for.

1. You arenít posting anymore

A surefire sign that itís time to quit blogging is that youíve stopped posting. You canít think of anything to say. Your schedule is too full. You forget about your blog altogether.

Whatever the reasons, if youíre finding that you hardly ever post, itís probably a good sign that you should quit. After not posting for five months, thatís what blogger English Major Money realized, prompting her to post a blogging goodbye.

2. Youíre not enjoying it

Even with few readers and/or few posts, if you love blogging, you have a reason to stick with it. But if you hate it, if you dread sitting down to write, whatís the point? Ask yourself what youíre actually getting in return for your blogging efforts.

If itís not enjoyment, is it new clients? Better branding? A sense of community with your fans? It better be something. Blogging takes time and energy.

Weigh what youíre getting against what youíre investing and make sure the effort is worthwhile.

3. Youíve given it time

If after blogging for two weeks you are bummed that you arenít seeing better press, then you havenít given it enough time. If on the other hand, you have been blogging for six months or a year and still donít have readers, somethingís wrong.

Itís either time to change your strategy or to stop blogging.

4. Not succeeding

Hereís the thingÖeven big blogs with big readerships are failures if big readership is not the goal. If youíre a business blog, for example, looking to promote your company and gain new clients, having 10,000 subscribers matters little if none of them buy into what you sell. If this is the case, blogging is wasting your time.

Move on.

5. Youíre busy with new work

Maybe you started your blog to get the word out about your company. You may have wanted to be a writer and started blogging to build a portfolio. In either case, when your blog finally achieves your goals, it might be time to call it a win and move on.

When your company is busy and new clients are coming from other channels, you might not need blogging anymore. When your freelance work keeps coming and youíre getting paid to write elsewhere, it makes sense to focus your attention on whatís profitable.

Your thoughts?

Looking at the list above, is it time for you to quit blogging? When you weigh the hard facts of benefits against costs, how does your site stack up? If things look dismal, donít wait!Ödo something now.

Maybe itís time to assess if you are blogging for the right reasons. Either change your blog to focus on what you are passionate about, or ditch it.

Sometime thereís no point sticking with something if itís not working.

Hope you have a beary safe and great Thursday!

Until we meet again; here's wishing you health, hope, happiness and just enough.

big bear hug,

Daddy Dab