October 29, 2013

October 29, 2013
The 10 Best Facebook Campaigns


Welcome to another day in my life. Today is Tuesday and I hope you are having a beary safe and great week so far. It is another busy week for the Dab Bears and me.

I know a lot of you also follow the bears and me on social networks like Facebook, Twitter, Pinterest and other sites. But do you know the best 10 Facebook campaigns?

Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic.

Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”.

The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing. Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies.

10 Best Facebook Campaigns

1. Kohl

The Department store Kohl’s gave away $10 million to various schools decided by the votes of their fans on Facebook. It was an excellent promotional campaign as the 20 schools with the most votes were each given $500 thousand. Kohl’s Facebook page sky rocketed to well over a million fans, and the winning schools each tallied well over 100,000 votes. Kohl’s hit it out of the park so to speak with this campaign centered around the social network, and they did an excellent job utilizing social media tactics to help in its social responsibility efforts.

2. Target

In February of this year, popular department store Target left the choice of where to donate $1 million into the hands of their fans on the social network. The company used an application titled “Super Love Sender” and kept fans updated in real time which charity was in the lead. St. Jude Children’s Research Hospital ended up being the winning charity. Overall though, the excellent campaign was a complete success as it created quite a boom on the store’s Facebook page.

3. Ford Explorer

2010 saw a shift in Ford’s promotion techniques as they began gearing their campaigns towards social media outlets, and they really pushed the boundaries with innovative ideas. This past summer they released tidbits of info leading up to a Facebook event unveiling the 2011 Ford Explorer. The campaign was the first time a car company has ever used a website to reveal their new model as opposed to an auto show. Ford also went as far to randomly select one of their fans to giveaway a free Explorer upon their fan total surpassing a certain number.

4. Jack In The Box

Popular fast food chain Jack In The Box, and their slightly creepy mascot Jack, added a nickel in an imaginary jar for every new fan they accrued on Facebook in their October Rich Fan Sweepstakes. They started at just over $2,000, and when they gave away the money about a month later to a randomly selected fan, the jar was up to over $11,500. Needless to say, giving away free money is one of the best and easiest ways to acquire new fans on the social network. It was certainly a creative campaign though that helped the fast food chain see an explosive increase in fan numbers.

5. Bing and Farmville

A little before the beginning of Spring, Microsoft’s Facebook page for Bing launched a campaign that helped them accrue almost a half million new fans on the social network. The search engine did this by giving away FarmVille currency to all new fans that hit the “Like” button. Bing drew in great traffic and their page grew rapidly, but engagement of the content on the page was drawn into question. The Microsoft page responded by making itself a hotspot with the latest news about the popular Zynga developed game to keep their new fans around.

Tomorrow I will finish blogging about the rest of the top 10 campaigns on Facebook.

Hope you have a beary safe and great Tuesday.

Until we meet again; here's wishing you health, hope, happiness and just enough.

big bear hug,





Daddy Dab