October 30, 2013

October 30, 2013
The 10 Best Facebook Campaigns
Part 2


Welcome to another day in my life. Today is Wednesday and we have almost made it through the middle of another work week. I hope you are having a beary safe and great week so far. It is another busy week for the Dab Bears and me.

I know a lot of you also follow the bears and me on social networks like Facebook, Twitter, Pinterest and other sites. But do you know the best 10 Facebook campaigns? I started blogging about this yesterday and will finish the subject today.

6. Papa Johns Pizza

The first pizza chain’s Facebook campaign to appear on our Year End list is Papa Johns. They promoted their Papa’s Speciality Pizza Contest using Facebook, and it created quite a buzz and a growth in fans as a result. The contest put the fans taste buds and creativity to the test as it was up to them to come up with a new pizza for the company. The winner also saw a piece of the profits, so it was not too much of a surprise that this creative campaign helped the popular chain’s fan-base on Facebook continue to expand.

7. Southwest Airlines

To go a whole list without mentioning at least one company that has utilized Facebook’s new popular feature, Places, just would not be acceptable. Southwest partnered up with the Make A Wish Foundation for an excellent charitable promotion that had the airline donating a dollar to the organization every time a passenger checks into a Southwest served airport. The promotion has had great success, as it is for a great cause, and it has it helped Southwest gain over 1 million fans on the social network. Be sure to check in on your next flight and join an excellent campaign.

8. Kellogs

Popular cereal company Kellogg’s teamed up with Feeding America, and the Facebook page Kellogg Cares comes as a result. The page has been a quick increase in fans, and the content posted makes it such an interactive success on the social network. The page’s aim is to educate younger generations on proper nutrition through posts and video updates. Kellogg’s used Facebook in an extremely humane fashion to raise awareness for a particular issue.

9. Domino’s Pizza

Domino’s Pizza has completely revamped its brand image this year through advertising campaigns, and a heavy focus on interactive social networks. As they were coming to the realization that their pizza previously tasted similar to cardboard, they started a tab on their Facebook page where fans could voice all of their complaints with the popular chain. Regardless of any opinion on whether their new pizza has actually improved, their use of Facebook to listen fans opinions was a great way to begin to improve a deteriorating image that was initially attached to their brand. Domino’s continues to be extremely interactive on the page offering responses and updates for fans

10. Corona

Corona Light cross-media campaign this past year included a goal to become “The Most Liked Light Beer In America.” A most notable part of this was to use Facebook, and by fanning the page you could see your picture up in the bright lights of New York City’s Time Square. The campaign was a great social media success in the sense that it had fans interacting on the pages as well as spreading the story of the billboard by word of mouth. The billboard ran for a month until the beginning of December, and many fans were able to snag pictures and be a part of this Facebook-based advertisement.

Hope you have a beary safe and great Wednesday!

Until we meet again; here's wishing you health, hope, happiness and just enough.

big bear hug,





Daddy Dab